06
How would you handle class imbalance in a conversion prediction model?
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ReferenceI would avoid using accuracy as the main metric because it can be misleading when positives are rare. My approach would include class weighting, resampling, threshold tuning, and evaluation with precision, recall, PR-AUC, or a cost-sensitive metric depending on the product objective. The reason I choose these tools is that the model should optimize the business trade-off, not just the majority class. I would also think about calibration and whether the label distribution changes over time. If the interviewer wants more depth, I would mention time-based validation and segment analysis.